It’s for your prospects to learn from each other and for you you to learn from them!Ī virtual round table is not for your prospects and customers to learn from you.It’s for your prospects to learn from each other and for you you to learn from them This is where running a virtual round table for your training company comes in.Ī virtual round table is not for your prospects and customers to learn from you. You could find out what challenges they have and how they plan to fix them. You could be in the same room as them, hearing them speak and capturing what it is they value. What if you could facilitate an event where you get to learn exactly what your prospects and their peers are thinking? So what if you could facilitate an event where you get to learn exactly what your prospects and their peers are thinking …and why? Secondly, they are attracted to events and situations where they have an opportunity to learn about the choices and preferences of people just like them. They don’t necessarily call you or visit your webpage until they have more information. ![]() Where buyers are learning about solution providers like training providers Source: Gartner What does this mean for you?įirstly, the people who make buying decisions are conducting their own research. These sources include LinkedIn messages, emails, online forums and roundtables. What this means is that your prospects are gathering information about training and coaching providers from a range of informal sources. Probably quite recently.īut when was the last time you ran your OWN online event?Īccording to Gartner only 17% of buyers’ time is spent speaking directly with suppliers (see the graphic below). When was the last time you attended an online-event. Nearly every single interaction you have with customers isn’t face-to-face anymore, is it? COVID-19 has certainly changed the way that we meet with buyers.
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