![]() “For the first time in the label’s history, we’ve had the opportunity to create a distinct, modern identity entirely of our own,” said Corson and Bay-Schuck. Pentagram has worked with Rolls Royce, London Fashion Week, Rotten Tomatoes, and Sundance Institute, and Sotheby’s, as well as music projects for the likes of The Rolling Stones and The National. The new Warner Records brand identity and logo were developed in partnership with Emily Oberman and her team at Pentagram. ![]() Records would continue to use the Warner Bros. In 2004, when Warner Music Group was sold by Time Warner and became the world’s largest independent major music company, it was agreed that Warner Bros. Pictures, whose “shield” logo was adopted by the fledgling label and has been used by the company ever since. Records was founded in March 1958 as an arm of Warner Bros. The openness of the design gives it the flexibility to embrace all Warner Records artists and all genres of music around the world. "The circular icon – suggesting a record, a sun, and a globe – is a nod to the label’s past, present, and future. The name change also follows the company’s recent move to a new, state-of-the-art headquarters in downtown LA’s Arts District.Īs you might imagine, there's also a "bold" new logo, "with an artful simplicity and impactful typography that are ideally suited to the digital world" which apparently needs some 'splaining: Maybe now that "Bros" is officially gone, the label make room for a women or two in the executive suite? Co-Chairman & COO in January 2018, and Phil Christie being named President of the UK label in 2016. ![]() Co-Chairman & CEO in October 2018, Tom Corson being appointed U.S. This "evolution" follows Aaron Bay-Schuck joining Warner Bros. Pentagram has worked with many prestigious companies and events such as Rolls Royce, London Fashion Week, Rotten Tomatoes, and Sundance Institute, and Sotheby’s, as well as music projects for the likes of The Rolling Stones and The National, among many others.#WeAreWarnerRecords: Born in the California sun, at home everywhere on Earth.Ī post shared by Warner Records on at 7:28am PDT The new Warner Records brand identity and logo were developed in partnership with Emily Oberman and her team at Pentagram, the world’s largest independently owned design studio. “A new logo isn’t meaningful on its own, and our label will always be defined by the originality of our artists, our music, and our people.” “We’re signing and developing the next generation of British artists to move global culture, so we wanted the Warner Records brand to have the power and freedom to mean different things to different people around the world,” said Christie. It’s a new day for Warner Records, an iconic label that was born in the California sun, and is at home everywhere on earth.” We have a growing roster of world-class artists, a rejuvenated team, and an incredible new location. “The timing couldn’t be better, since we all feel the label is at a moment of reinvention that builds on our legacy, while moving into a future driven by fearlessness and creativity. The news follows the recent rebranding of Warner’s publishing arm, Warner Chappell Music. company’s recent move to a new, state-of-the-art headquarters in downtown LA’s Arts District. This rebranding is the latest step in the company’s evolution, following Aaron Bay-Schuck joining as U.S. The new branded name will have minimum impact on the Nashville office as the majority of their artists are signed to Warner Music Nashville.
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